How else can my business support?
Case Studies
Lead Sponsor of RE/SISTERS: Vestiaire Collective
Vestiaire Collective is a leading global platform for pre-loved luxury fashion. The company’s mission is to transform the fashion industry for a more sustainable future, promoting the circular fashion movement as an alternative to overproduction.
In 2023 Vestiaire Collective Partnered with the Barbican as the Headline Sponsor for the exhibition RE/SISTERS, a major exhibition exploring the relationship between gender and ecology.
This collaboration aligned with Vestiaire Collective’s mission, while also providing exposure to Barbican audiences during Frieze London. The brand activated onsite in the Barbican Shop, engaging over 30,000 visitors with interactive content and messaging around pre-loved luxury fashion. An accompanying series of thought-leadership events featuring prominent artists and curators attracted more than 500 attendees and generated rich digital content that reinforced Vestiaire’s positioning as a leader in sustainable fashion.
The partnership was amplified through Barbican’s social media channels, generating over 500,000 views and extending Vestiaire’s reach to a global audience. Their branding was integrated into exhibition communications and events, helping to drive customer acquisition and data capture. By aligning with a culturally resonant exhibition and activating during a key moment in the art calendar, Vestiaire Collective successfully deepened its engagement with a fashion-conscious, environmentally-aware audience, while reinforcing its commitment to transforming the fashion industry.
Official Drinks Sponsor: Campari
Campari’s support of Barbican Outdoor Cinema and New Release ScreenTalks enabled the brand to continue their long-term alignment with Cinema, whilst associating Campari’s ‘red passion’ with a new film-loving audience.
As Official Drinks Sponsor of Outdoor Cinema 2023, Campari integrated their brand to become a key feature of the Outdoor Cinema experience through an on-site brand activation, including each ticket buyer receiving a complimentary sample of Campari spritzes and non-alcoholic Crodinos. There was a 93% redemption rate across the Outdoor Cinema, with both Campari Spritz and Crodino remaining a favourite listing on our Bars’ cocktail menus. The success of the redemption, plus the additional bar sales, demonstrated how passionate our Cinema audiences are about Campari, successfully continuing the brand’s alignment with a love of film.
Almost 6,000 tickets were sold across 10 nights of Outdoor Cinema, with Campari’s offer included on each ticket. In addition, their logo featured across our on-site marketing campaign with an estimated reach of 320,000.
Campari’s sponsorship was listed on the Outdoor Cinema website landing page with almost 36,000 visitors and 76,800 views. Outdoor Cinema 2023 generated 20 pieces of press coverage with an estimated advertising value equivalency of 10million, plus two joint Instagram posts with over 75,000 views.
The partnership was further brought to life throughout August with pop-up bars and red lighting in our iconic Sculpture Court.
