For businesses

A brand activation including a display in the vibrant and busy foyer, with an estimated footfall of around 18k visitors weekly, will showcase your brand against the backdrop of the Barbican’s iconic brutalist architecture. ​From pop-ups and exhibitions to interactive workshops,  we will work with you to craft a bespoke activation that aligns with your business objectives.

Working in partnership:​

• Engages new and existing customers with meaningful, memorable and motivating content through sampling, experiential campaigns or digital storytelling​
• Aligns your brand with an internationally acclaimed arts institution celebrated for its iconic architecture and world-class arts programme
• Delivers return on investment by maximising the reach of our collaboration through a multi-platform brand activation, encompassing a dedicated space for in-person brand activations and experiences, as well as maximising OTS through a bespoke digital content and communications campaign
• Amplifies your voice to a loyal audience across visual art, design, theatre & dance, music, and cinema, as well as young people and community groups