Barbican launches new monthly guide
The Barbican launches a new monthly printed Guide, working with design agency North on a refreshed format to coincide with the Centre’s new look website and to mark 2018’s annual theme The Art of Change – a season presenting bold artistic responses to vital global issues.
A comprehensive listings guide for visitors to navigate the Barbican’s vast and varied programme, the current format was introduced five years ago and was in need of a refresh, with a growing cross-arts programme and an increasingly diverse range of visitors.
The Barbican asked North to redesign the format to create a beautifully designed, user-friendly and engaging publication, with a fresh distinctive voice that would be accessible to a wide audience.
Charlie de Grussa from design agency North said:
‘The Barbican Guide had served the Centre well and was a much loved piece of modernity by its readers and visitors. However it had gotten bigger over the years and become unwieldy, attempting to be all things to everyone.
‘With The Art of Change launching in January, there was an opportunity for rationalisation, reduction and improvement with the guide. The new guide is now structured around three distinct sections – Now, Soon and Always, which help readers chronologically navigate the document, allowing the Barbican to really showcase its offering, in an effective reorganised and compelling manner.’
In the newly restructured format, Now covers the month’s highlights and the themes and conversations raised by the Barbican’s programme; Soon looks forward to some of the key events of the year ahead; Always focuses on the Centre as a destination, delivering a snapshot of what’s going on in the Centre’s public spaces, including free art installations in the foyers, tours of the building, new merchandise in the Barbican Shop, our bars and restaurants.
New Editor of the Barbican Guide, James Drury said:
‘It was really important for us to create an editorial voice that not only has the depth of knowledge readers expect from the Barbican, but that is also welcoming to new audiences. Regulars already know how much incredible and inspiring culture there is at the Barbican - we want to keep them excited while sharing the breadth of what's on offer with people who don't come often.
‘The fresh new design and short, punchy feature format makes it something you want to take home and keep for the month, returning to every time you're looking for something to do.’
Notes to Editors
For further information, images or to arrange interviews contact:
Anna Dabrowski, Senior Communications Manager, +44 207 638 4141 ext: 8178 email@example.com
Jess Hookway, Senior Communications Officer, +44 207 382 7237, firstname.lastname@example.org
Images available to download here: https://www.dropbox.com/sh/9ap983g8hr8cyha/AADq7m2no8PF9G4cToDNeFVKa?dl=0
Anna Dabrowski, Senior Communications Manager: +44 207 638 4141 ext: 8178, email@example.com
Jess Hookway, Senior Communications Officer: +44 207 382 7237, firstname.lastname@example.org